The follow-ups send themselves

Half of running a jewelry business is the small things — the pickup SMS, the thank-you email, the birthday note, the status nudge to the workshop. Automations in Gem Logic do all of them in the background, the way you would, every single time.

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Workflow automations illustration

When something happens, do something useful

Every automation is built from a trigger ("when this happens") and an action ("then do this"). You combine them in plain language inside Gem Logic — no scripting, no consultant.

Triggers you'll actually use

  • A repair, sale, quote, memo, or creation changes status
  • A sale is fully paid
  • A product is added to a sale or quote
  • A status sits stale for X days
  • A customer's birthday or marriage anniversary
  • 1 day, 1 week, 1 month, 1 year after a sale
  • A new Calendly booking

Actions Gem Logic can take

  • Send an email from a template
  • Send an SMS through Twilio
  • Change the status of an order or invoice
  • Generate a PDF (invoice, quote, repair form, certificate, receipt)
  • Print the repair form or receipt automatically
  • Create a notification for a teammate
  • Create a transaction when a payment is taken

Examples that pay for themselves the first week

When a repair status changes to "ready for pickup"

Send an SMS to the customer with the shop address and opening hours.

When a sale is fully paid

Generate the invoice PDF, email it to the customer, and create a thank-you task one week later.

On a customer's birthday

Send a personalised email with a small discount code and a link to your website.

Build it once, then forget about it

Start with one or two automations. Within a month, half of your follow-ups are running themselves.

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