Services · E-commerce build

A boutique online, wired straight to your counter.

We design and build your storefront, then connect it to Gem Logic. Products, prices, photos and stock are already there, with no copy-pasted catalogs, no plugin glue, no second dashboard.

Mock-up of a Gem Logic storefront build. Photography and brand type are yours; the layout system is ours.
How an e-commerce build works

Four stages, weeks not months.

A focused project with a fixed shape. We handle the technical work; you stay in charge of the brand.

1
Brief & moodboard

Your shop, your customers, the houses you admire. You bring references; we turn them into a direction.

2
Design

Homepage, collections, product page, cart and checkout. Mobile first, approved by you before a line of code.

3
Build & connect

Wired into Gem Logic: products, stock, customers, orders, payments, shipping.

4
Launch & refine

We watch the first orders together and tune. The site keeps evolving with the business.

Most stores go live in weeks, not months, because your products, prices and photos already live in Gem Logic and don't have to be rebuilt by hand. Timeline depends on catalog size and how custom the design goes.
What's included

Everything the storefront needs, in one workspace.

Every build ships on the Gem Logic website platform, so the shop lives beside your POS, repairs and stock, not next to them.

Custom design

Homepage, collections, product pages, cart and checkout. Mobile-first, not mobile-afterthought.

Stock, prices and photos straight from your catalog, in real time.

Its own currency, taxes, pricing rules and reports, like any other store.

Bullion and weight-based pieces reprice with the market. Never sell gold below cost.

Issued online, redeemed at the counter, and the other way round.

Payments & shipping

Stripe, local terminals and the carriers you actually use, insured and high-value ready.

Custom creation requests captured on the site and routed to your workshop.

SEO & analytics

Structured data, sitemaps, multilingual support and analytics out of the box.

Already on Shopify or WooCommerce?

We can connect it instead, or migrate the catalog into Gem Logic.

Designed for jewelry

Not a generic store with jewelry bolted on.

We start from how jewelry is actually sold: variants by metal, stone, size and carat. Storytelling on hero pieces. Certificates and provenance. A checkout that understands VAT margin schemes and insured high-value shipping.

Variants done right: gemstone, metal, ring size and length on one product page
Certificates and provenance surfaced on the product page when they exist
AI image tools for backgrounds, variants and cleanup, so a small catalog still looks editorial
Trust on display: secure payment, insured shipping, returns and a human to call
Product page
Solitaire ring · 0.72 ct
Metal
18k yellow18k whitePlatinum
Ring size
5052545656 made to order
GIA certificate 2416… shown on the page, straight from the item record
Price
€ 4,180
Live gold price applied
Add to bag
Reserve online, try on in store, same stock record
One workspace

Not two systems pretending to talk to each other.

A piece sells at the counter and it's off the website within seconds. An online order lands next to your in-store sales, moves the stock, and adds a line to the customer file. Your POS and your storefront are the same system.

Reserve online, collect in store
One stock record means a piece held online is genuinely held.
One customer, every channel
A loyal client is recognised online and at the counter, because there's one file underneath.
We keep iterating after launch
New collections, campaigns, photography and conversion work, as a long-term partner.
Build FAQ

What jewelers ask before starting.

How long does a build take?

Weeks rather than months, because your products, prices and photos already live in Gem Logic. Exact timing depends on catalog size and how custom the design goes.

Do I manage stock twice?

No. There's one catalog. The storefront reads your live inventory, so a counter sale removes the piece online within seconds.

Can you move my Shopify store?

Yes. Shopify, WooCommerce or anything else. We migrate the catalog in, or connect your existing shop if you'd rather keep it.

Do I own the site?

It's yours: brand, content and domain. It's delivered on the Gem Logic website platform, so there's no separate dashboard or plugin glue to maintain.

Can it show live gold prices?

Yes. With live metal pricing, weight-based pieces follow the market. Fixed-price pieces stay exactly as you set them.

What does it cost?

A one-off design and setup fee on top of your subscription. Every project is scoped to your catalog, so we quote it on a call.

Show us the shop. We'll show you the site.

Bring your catalog and the brands you admire. We'll walk you through what your storefront could look like, and what it takes to get there.

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