The follow-ups send themselves.
The pickup SMS, the thank-you email, the quote that needs a nudge after a quiet week. None of it is hard, and all of it is easy to forget on a busy Saturday. An automation is one sentence: when this happens, do that. After that it happens every time, whether anybody remembered or not.
One sentence: when this happens, do that.
Every automation is a trigger and an action, written in plain language inside Gem Logic. No scripting, no consultant, and no third step where somebody has to remember.
A repair, sale, quote, memo or creation changes status. A sale is fully paid. A status sits stale for a week. A customer's birthday or wedding anniversary comes around.
Send an email from a template or an SMS through Twilio. Generate the invoice, repair form or certificate PDF. Change a status, print the receipt, or put a notification in front of a teammate.
The rule does not get busy on a Saturday and it does not go on holiday. The fortieth pickup SMS of the month goes out exactly like the first one did.
A handful of rules covers most of your follow-ups.
Most shops start with three or four. Each one is a line in a list with a switch, a count of how often it ran, and a log of every run. Switch one off and it goes quiet; it does not delete anything.
When a customer says they never got the pickup message, you do not have to guess. The log shows the rule fired at 10:42 for repair R-3092, with the message that went out, and the same message sits on the customer's timeline.
The SMS does not say Dear Customer. Templates pull in the name, the repair number and the amount due, so the message reads like somebody at the counter wrote it, because somebody at the counter wrote the template.
Some follow-ups belong to a date, not to an event.
A birthday is not triggered by anything the customer does. Neither is the week after a purchase, or the year after a wedding band. These rules watch the calendar and fire on the day, using the dates already on your contacts and sales.
A free cleaning a year after the sale brings the customer back through the door, which is where jewelry gets bought. Almost no shop sends it by hand, because a year ago is a long time to remember.
Each message goes to one person on their day, from your address, with their name. It reads like the shop remembered, because in every way that matters, the shop did.
How many follow-ups went out with nobody pressing send?
This is a quiet month for a small shop. Every one of these is a moment where a customer heard from you at exactly the right time, and none of them cost anybody at the counter a minute.
Which follow-up would you stop remembering first?
Book a demo and bring the one that slips most often, the pickup SMS or the quote nudge or the one-year reminder. We will build that rule while you watch, and it will still be running a year from now.